Commercial Strategy & Venture Advisory
We help climate technology ventures find their market, win their first customers, and build the commercial infrastructure that capital alone cannot buy.
Climate technology is not short on ambition or capital. What it runs short on is commercial execution.
Most climate tech founders come from science and engineering. They are exceptional builders, often working on technologies the world genuinely needs. But building the technology and taking it to market are two entirely different problems, and the skills that get you to a working prototype rarely get you to a paying customer.
Procurement cycles in industrial markets are long. Buyers are risk-averse. The gap between a compelling technology demonstration and a signed contract can swallow years. Greene Ventures works inside that gap.
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Commercial roadmaps built for climate ventures entering complex industrial markets. Sequenced, specific, and grounded in how buyers actually make decisions.
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ICP identification, buyer mapping, and market segmentation. We find who is most ready to buy before you spend a dollar on pipeline.
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Embedded retainers for founders who need a commercial lead. We drive toward early contracts and build the repeatable motion that outlasts any single engagement.
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Strategic introductions across industry, capital, and talent. The right conversation at the right moment often matters more than the pitch deck.
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Deep dives into how target industries buy, who holds procurement authority, and where existing solutions are leaving room for something better.
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Helping technically sophisticated teams communicate their value to non-technical buyers, procurement committees, and capital partners.
We start with your technology, your market, and what the next six months need to look like. No templates. Every engagement starts from first principles.
We identify your ideal customers, chart the buyer landscape, and surface the patterns that show us where to focus first and where to wait.
We construct the commercial infrastructure alongside you. Go-to-market strategy, sales motion, network activation. We work it, not just design it.
We drive toward revenue. Securing customers, building partnerships, and establishing the repeatable motion that keeps working after we do.
The circular economy is not a sustainability framework. It is the inevitable architecture of a resource-constrained world, and the ventures building within it represent some of the most durable commercial opportunities of this generation.
Good commercial strategy is not built from playbooks. It is built from seeing how capital flows, how industries adopt, and how relationships compound over time — and knowing when to act on each signal.
Technology does not sell itself. The distance between a breakthrough and a signed contract is a human problem, solved by the right conversations in the right rooms at the right time.
"My work is building bridges — between markets, people, and ideas that should already be in conversation."
If you are building in climate tech and ready to take your technology to market, tell us about your venture. We read every submission and respond within a few days.